Funeral home websites

Websites that help families when it matters most

Obituaries that stay fast on the day of a service, clear and honest pricing, preplanning that works on a phone, and a design that reflects the care your firm provides.

How families choose a funeral home now

Families research online before they call, and they reward firms that are open about pricing.

66.4%

of consumers visit funeral home websites when choosing a provider.

NFDA Consumer Awareness and Preferences Study, 2026

82.4%

are more likely to choose a firm that posts its General Price List online.

NFDA Consumer Awareness and Preferences Study, 2026

33.2%

say online reviews sealed their choice of provider, up from 14.4% a year earlier.

NFDA Consumer Awareness and Preferences Study, 2026

U.S. burial and cremation rates

  • Burial
  • Cremation
U.S. burial and cremation rates, 2025 and projected 20450.0%25.0%50.0%75.0%100.0%31.6%63.4%202513.0%82.3%2045 (projected)
U.S. burial and cremation rates, 2025 and projected 2045
YearBurialCremation
202531.6%63.4%
2045 (projected)13.0%82.3%
Source: NFDA, 2025 Cremation & Burial Report

Families are planning differently

NFDA projects cremation will reach 82.3% of U.S. dispositions by 2045, and about 36% of member firms already offer cremation arrangements online. Families want to understand options and costs before they call, and many now complete most of their arrangements online.

What an InsuredCo funeral home website includes

Obituaries and tributes

Pricing and planning

Services and livestreams

Your firm’s story

Transparent by design

The FTC Funeral Rule governs how funeral homes present their prices, and families increasingly expect to see pricing before they call. We make it simple to publish and keep current.

How we build for funeral homes

Listen

Your services, your families and the questions they ask.

Plan

Obituary, pricing and preplanning paths.

Build

Design, integrations and fast obituary pages.

Support

Hosting that stays up on service days, plus updates.

Common questions

Where your software offers an obituary feed or integration we connect to it. Otherwise we set up a simple workflow so staff can publish obituaries quickly.

Yes. We host on managed servers with caching and a content delivery network so obituary pages stay quick during traffic spikes.

NFDA’s 2026 study found 82.4% of consumers are more likely to choose a firm that posts its General Price List online. We make it easy to publish and update.

A website that reflects the care you provide

Tell us about your firm and the families you serve. We will show you a site that makes the hardest week a little easier.