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Insurance agency websites

Websites that help independent agencies quote, serve and retain

Built by a team that has run insurance agency websites since 1998: quote paths for every line, a client service center your customers actually use, and the speed and search visibility to compete with direct writers.

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How insurance buyers shop now

Your clients still want an agent. They just expect to start online and get an answer fast.

48%

of new auto policies are now bought through digital channels, up from 36% five years earlier.

J.D. Power, 2026 U.S. Insurance Shopping Study

83%

of policyholders expect a reply from their independent agent within one business day.

Vertafore, Policyholder Expectations for Independent Agents, 2026

92%

of customers with an excellent digital experience say they will use digital channels again, versus 40% after a poor one.

J.D. Power, 2025 U.S. Insurance Digital Experience Study

How policy buyers purchase

Share of insurance policies purchased by channelDigital channels47%Through an agent35%Call center17%
Share of insurance policies purchased by channel
ChannelShare of purchases
Digital channels47%
Through an agent35%
Call center17%
Source: J.D. Power, 2025 U.S. Insurance Digital Experience Study

Digital and agent are not either-or

J.D. Power found nearly half of policies are now bought through digital channels, yet Vertafore’s research shows about 90% of policyholders still want an agent involved. The agencies that win make it easy to start online and fast to reach a person.

  • Quote forms that capture enough to rate without scaring people off
  • Click-to-call, text and booking on every page
  • Producer pages with photos, licenses and specialties

What an InsuredCo agency website includes

Quoting

  • Quote requests for each personal and commercial line
  • Multi-step, mobile-first forms that route by line and office
  • Rater and comparative quoting integrations where available

Client service center

  • ID card, certificate and policy change requests
  • Claims reporting with carrier claim and payment links
  • Secure document upload instead of email attachments

Credibility and local search

  • Coverage pages written for your market, with FAQs
  • Carrier, association and review displays
  • Location pages and Google Business Profile support

Agency systems

  • Hand-off to your agency management system or CRM
  • A producer and staff directory you can update
  • Analytics that tie leads to lines of business

Built with your obligations in mind

Agencies handle sensitive personal information and work under state licensing and advertising rules. The website should support that work, not add risk.

  • Sensitive form data kept out of plain email
  • Licensing and disclosure details where carriers and your state expect them
  • Privacy notices and retention settings configured for your agency
  • Accessible pages and forms for every client

From your current site to a modern agency site

Review

Your lines, offices, carriers and the leads you get today.

Plan

Quote and service paths mapped to how your team works.

Build

Design, forms, carrier links and integrations.

Grow

Local SEO, AI search and conversion improvements.

Common questions

Usually, yes. We hand off form data to many agency management systems and CRMs, through their integrations or with secure, structured notifications your team can process quickly.

Yes. We write coverage pages for the lines you actually sell in your market and keep them current. You approve everything before it goes live.

Yes. We follow network branding, disclosure and carrier requirements and keep them consistent across your locations.

Give your clients an agency website that works as hard as you do

Tell us about your lines, offices and the systems you use. We will show you what a modern agency site would do for you.

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