We research your customers, your competitors and your search landscape, then turn it into a message, a site map and a measurement plan your whole team can stand behind.
Sites built from an internal wish list tend to describe the company instead of answering the buyer. Research fixes that. It shows which questions people actually ask, which competitors they compare you with and which proof convinces them, so every page earns its place.
of comments in Stanford’s web credibility study pointed to a site’s design and look as the reason they trusted it, or did not.
Fogg et al., Stanford Persuasive Technology Lab and Consumer WebWatch, 2002
is roughly how long visitors take to form a first impression of a web page.
Lindgaard et al., Behaviour & Information Technology, 2006
Four workstreams that feed one practical deliverable.
Short conversations with clients, prospects and your front-line staff.
A structured look at the firms your buyers compare you with.
Where you show up today, in Google and in AI answers.
The playbook your designers, writers and staff all work from.
It runs alongside early design, so it sharpens the project without slowing it down.
We agree on goals, audiences and who we should talk to.
Interviews, an analytics review and a look at the leads you get today.
A competitor and search review across your market.
A working session to settle the message and the site map.
Turn the research into a site people trust on sight.
Use the demand data to plan pages that get found.
Rebuild the conversion points the research uncovered.
You know them better than anyone, which is exactly why an outside view helps. Interviews usually confirm much of what you believe and surface two or three surprises that change how the site should be organized.
It depends on how many people we can talk to and how many services you offer. The proposal includes a timeline, and research runs alongside early design rather than delaying it.
Yes. Some clients take the messaging guide and site map to their in-house team. Most fold it into a full InsuredCo build.
Tell us who you serve and what you want the website to do. We will suggest the right amount of research for the job.
