Secure forms & web applications

Forms that convert visitors and protect their data

Quote requests, intake, permits, preplanning and service requests rebuilt as modern, encrypted PHP forms that ask only what they need, route to the right person and never quietly lose a lead.

Every extra field costs you leads

NP Digital’s 2024 analysis of landing pages found conversion falls steadily as forms get longer, from 18.2% with one field to 4.2% with nine or more. Zuko’s benchmark data shows almost half of the people who start a form never finish it. We design forms that collect what your team needs in as few steps as possible.

Conversion rate by number of form fields

Landing page conversion rate by number of form fields0%5%10%15%20%18.2%113%211.5%39.9%48.1%57.6%75.8%84.2%9+
Landing page conversion rate by number of form fields
Form fieldsConversion rate
118.2%
213%
311.5%
49.9%
58.1%
77.6%
85.8%
9+4.2%
Source: NP Digital, December 2024 (no figure published for six fields)

What a modern InsuredCo form includes

We often keep Gravity Forms as the engine your team knows and rebuild everything around it.

Conversion-first design

Security and privacy

Spam and bot defense

Routing and integrations

Speed to lead decides who wins the customer

A Harvard Business Review study of 2,241 US firms found companies that responded to an online lead within an hour were nearly seven times as likely to qualify it as those that waited even one hour longer, and more than sixty times as likely as those that waited a day or more. Good forms route instantly; great ones also start the follow-up.

How much more likely a fast response is to qualify a lead

Likelihood of qualifying a lead when responding within one hourvs. one hour later7xvs. 24 hours or more60x
Likelihood of qualifying a lead when responding within one hour
ComparisonTimes as likely
vs. one hour later7x
vs. 24 hours or more60x
Source: Oldroyd, McElheran and Elkington, Harvard Business Review, 2011

How we rebuild your forms

Inventory

Every form, field and recipient on your site today.

Redesign

Shorter, clearer flows built around what your team really uses.

Build and test

Security, routing and delivery tested end to end.

Monitor

Ongoing checks so a broken form is caught by us, not a customer.

Pairs well with

Forms work best inside pages built to convert.

Protected servers for the data your forms collect.

Labeled, keyboard-friendly forms everyone can complete.

Common questions

Yes. We often keep Gravity Forms as the engine and rebuild the layout, logic, security and routing, so your team keeps an admin screen it already knows.

Yes. For portals, calculators, intake workflows and tools that go beyond a form, we build custom PHP applications that run on our managed servers.

Not for sensitive information. The notification carries a summary or a secure link, and the full submission stays in an access-controlled store.

We test delivery at launch and monitor it afterwards, so problems are caught quickly instead of being discovered weeks later.

Ready for a website your customers trust on sight?

Tell us about your business and what is not working today. A senior member of the team will get back to you shortly.